Best Aftercare Cream

Hi Guys, what is the best aftercare for a new tattoo, My artist told me to use bepanthen but there are about 3 different ones. A mate said to use PROTATT and another mate said tattoo goo. What do you guys perfer or recommened?

any white, creamy, unscented hand lotion will do. no perfumes or dyes. baby lotion is good. shit like tattoo goo or any other name brand is a waste of money because its over priced, and some stuff like that can kinda sufficate your tattoo anyway